I came up with the idea of Circle Square as a way of helping people become more physically and mentally active, thereby helping society at large. Working with Nick has helped me to shape and focus this exciting new venture.

It was as a Captain in one of the elite squads of the Israeli army where I first learnt about management. I went on to achieve top honours as the youngest officer in the Entebbe Raid. This got me started as an entrepreneur: I founded Isys, a distance-learning and IT services company, which I sold to Alchemy Capital; then set up Healthcare Learning, now Europe’s leading provider of commercial, internet-based training services for healthcare professionals.

I am passionate about my many charitable endeavours, including being a Governor of the Hebrew University in Jerusalem and a Trustee of the Faith and Belief Forum.